All work
07
Virgin Hotels
CampaignLove the Locals
- Client
- Virgin Hotels
- Location
- Global
- Role
-
- Creative Director
- Graphic Designer
Concept, design and HTML5 banner coding for the full launch deliverable. Then supervised junior designers through ongoing production, campaign updates and refreshes.
- Deliverables
-
- HTML5 display banners
- Promotional email
- Landing page
Virgin Hotels wanted to invite the people who live near its hotels to come in and enjoy them. Love the Locals spoke directly to neighbors with the playful, confident tone the Virgin brand is known for, turning each hotel into a local hangout.
Display banners
HTML5 · AnimatedCampaign touchpoints
Email · Web
