All work
01
Highgate Westhouse
CampaignBook Direct
- Client
- Highgate — Westhouse New York
- Location
- New York, NY
- Role
- Creative Direction
- Deliverables
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- HTML5 display banners
- Paid social
- Promotional email
- Landing page
Westhouse New York wanted to drive more reservations through its own website. The Book Direct campaign made the case for skipping third-party booking sites, pairing the hotel’s Midtown setting with the benefits of booking direct across display, social, email and a dedicated landing page.