Ariane Cosso

Art Director / Director of Digital Media 2024 — 2026

• Led and mentored a high-performing digital design team creating work for Hilton, Marriott, Virgin Hotels, Rosewood and Viceroy.
• Led creative direction for multi-channel hospitality campaigns across email, social, display and paid media.
• Built scalable design systems that improved creative consistency, streamlined production and increased team efficiency.
• Directed rich media, motion graphics and digital advertising across Meta, Pinterest, Google and programmatic platforms.

Manager of Digital Media 2021 — 2024

• Managed day-to-day creative operations and production workflows for a fast-paced digital media team.
• Designed and executed digital campaigns, interactive banners, email marketing and social creative for hospitality and enterprise clients.
• Partnered with copywriters, marketing strategists and developers on cohesive, visually compelling campaigns.

Senior Graphic Designer 2017 — 2020

• Designed digital advertising, HTML5 banners, motion graphics and branded collateral for hospitality campaigns.
• Collaborated with C-suite and internal and external stakeholders on designs aligned with client brands and campaign goals.

Art Director

• Led the creative team and directed visual strategy across web, email, digital marketing, product packaging and print.
• Supervised the redesign of a large eCommerce website and email templates to improve UX and conversion, increasing sales.
• Directed brand modernization across the digital ecosystem, defining the visual identity.
• Designed print collateral including brochures, magazines and product catalogs with layouts exceeding 50 pages.

Graphic Designer

• Designed packaging for cosmetics and supplement products sold at national retailers including Bloomingdale’s, Nordstrom and Saks Fifth Avenue.
• Created launch materials including brochures, direct mailers and promotional newsletters.
• Prepared final print files with strict quality control and color accuracy.